Mr. Choon is the Senior Director of International Business Development for Cumberland Pharmaceuticals. His responsibilities include identifying new partnership opportunities and managing those relationships in the Asian market. Prior to joining Cumberland, he was Vice President of Southeast Asia & Korea at Hospira Inc. His career also includes roles in banking & finance with the United Overseas Bank, Singapore as well as the establishment, development & management of pharmaceutical partnerships across Asia as General Manager, Asia for Mayne & Faulding Pharmaceutical of Australia. Mr. Choon is an Accountant, earning his Bachelor of Accountancy from the National University of Singapore and an MBA from Monash University in Australia. .